WoxWare: Clever Logo
Logo Creation Process
Year
Two weeks
Type of Project
E-commerce/ SAAS
My Role
Designer
Case Study
Objective
Client wanted an animal in the logo.
They wanted the brand to feel:
Modern
Fast
Clever
With a personality that leaned more FUN>elegant.
From my perspective, the logo also needed to have a strong product-market fit and be memorable.
Process
Research & Concept Development
After market research, we explored brands the client was drawn to — names like Cockroach Labs, Ring, and Rapyd came up. These gave us a sense of the aesthetic and tone they appreciated: tech-forward, bold, and smart, animal.
During the ideation phase, I quickly sketched an initial concept. I noticed that the letter X could resemble the nose of a fox, and the double "w" held the potential to become claws. I shared this early vision and mapped it out against the competitive landscape.
Outcome
I presented the proposed logo and a set of variations. Does a fox always need to be orange? What about a blue fox for a more modern tech feel? Could we go slimmer? No tail? These were the questions I explored visually.
